Gena was the Director of Marketing at Site Selection Group specializing in corporate real estate, digital marketing and graphic design. She has over 10 years experience in creating and maintaining online marketing campaigns from a range of digital marketing, inbound marketing, content development, graphic design and traditional marketing including developing original and innovative marketing materials for client presentations, RFPs/RFIs and advertising campaigns for electronic and print media. Prior to joining Site Selection Group, Gena worked for Boxer Property and created, planned and launched many digital and online strategies and interactive elements. Gena graduated with a bachelor's degree in visual arts with concentrations in graphic design and advertising from McNeese State University in Lake Charles, Louisiana. During her time there, she was a member of Alpha Delta Pi Sorority, The Student Advertising Association, among other organizations. Gena currently serves as the Financial Advisor for Alpha Delta Pi at the University of North Texas and has held other leadership positions in the organization. She is a member of the American Marketing Association, North Texas Alpha Delta Pi Alumnae Association and the McNeese Alumni Association.